Key Markets:Non Profit Organizations, Religious Organizations, Alumni Associations, SmallColleges
Company Description:Extended Hearts is a cloud-based fundraising service that provides individuals, groups, and charities with budget-conscious technology solutions and support to raise both money and awareness for their causes.Our solutions enable organizations to leverage an integrated multi-channel marketing approach for engaging with constituents to maximize the long-term value of each relationship.
Our Vision:To create a Donor Engagement ecosystem centered on the concept of having a comprehensive view of the constituent. This view provides the foundation for building effective marketing, fundraising, and communication strategies. Unlike a typical campaign-focused approach, this approach is constituent-centric, ensuring that constituents’ interests and interactions with the organization drive a more personalized message, marketing channel, and fundraising appeals and solutions.Our solutions will help organizations bridge traditional channels with the new world of digital, social and mobile solutions to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents.Our services will include online applications for nonprofit organizations to manage constituent relationship activity, maintain chart and monitor donor giving relationship, contact management specialized for medium and smaller nonprofits.Services will also include communications tools to build interactive Web sites, manage e-mail marketing campaigns, special events, and online services that specialize in online fundraising; and solutions that helps organizations to develop an online presence and begin accepting online donations.
The Problem We Solve:For years, nonprofits have struggled with their constituent data being locked up in disparate systems—a campaign-centric view of the world keeping valuable constituent data in separate fundraising, advocacy, volunteer, and other databases. This problem often is compounded in multi-affiliate organizations in which each affiliate has their own database. In this scenario, different people across the organization have different views of the organization’s data depending on what database they are using.
Our solution will provide 360-degree view of constituent data and engagement, cross-departmental needs within the organization can be addressed even when that means different things to different people based on their function with the organization.Our system also includes a constituent relationship management (CRM) component. The CRM should house data about all supporters—from donors and members to volunteers and recipients of services; and manage constituent relationship processes—from gift processing and recurring gifts to planned giving, online fundraising solutions, events management, volunteer management and campaign management
A few highlights
1.Serve as a single database of record that also manages constituent relationships;
2.Allow organizations to perform sophisticated reporting, modeling, and analytics,
in addition to serving as a powerful segmentation tool to support campaigns; and
3.Manage multiple communication channels across an organization’s online and offline marketing efforts.
4.Solutions for online fundraising and activities
Market Situation: At a time when charitable giving is seeing only modest growth and the number of U.S. nonprofits has increased nearly 31 percent from 1998 to 2008, the competition for constituent support is driving the need for nonprofits to engage with constituents to build deeper, longer-term relationships. The philosophy of constituent engagement is logical: by maximizing the value of every constituent relationship through integrated, multi-channel communications, you can increase your return on your investment (ROI) and become more successful in driving much-needed support
Our customers operate in multiple verticals within the nonprofit market, including education, foundations, health and human services, religion, arts and cultural, public and societal benefits, environment and animal welfare, and international foreign affairs.
There are more than 1.5 million nonprofit organizations in the United States, representing 10 percent of the GDP. Nonprofits raised approximately $250 billion in donations in 2010, according to Giving USA (a publication of the AAFRC Trust for Philanthropy researched and written by the Center on Philanthropy at IndianaUniversity).